Whether it's a Food Network recipe, or something you randomly caught on a Facebook post, food videos have become formulaic. They don't always leave much room for creativity, but that can all change, and we're beginning to see it through award-winning director/producer David Ma.
Ma has brought food to life through his visually stunning concepts, and is leading the charge against the typical food videos you see today.
Ma gained notoriety through his "Food Films" series, which displays food recipes in the style of famous directors, from Michael Bay to Quentin Tarantino, and has even caught the eye of some of those directors.
Ma joins the Katchup to talk about what it's like to produce a visually appealing recipe video, commercial, his passion projects, and how he keeps his creative visions in tact in a world that expects videos to look a specific way.
Ma is the Michael Bay of food videos, and when it's all said and done, the landscape might never be the same.
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Elie Ayrouth (@bookofelie)
Geoffrey Kutnick (@geoffreykutnick)
David Ma (@davidwma)
Isai Rocha (@isairocha)