Foodbeast Katchup
#92: Breaking All The Sushi Rules

#92: Breaking All The Sushi Rules

September 5, 2019

Sushi is a very traditional Japanese dish, and we've all known it to look a certain way, taste a certain way, and feel a certain way.

Wave Asian Bistro in Mount Dora, Florida, however, is breaking all the sushi rules, taking the base elements and creating 16-pound sushi doughnuts, sushi pizza, sushi fries, and much more.

Under the tutelage of his father, who also ran a Japanese restaurant, Jonathan McKinney opened Wave and in a few short years has made "breaking the internet" a habit.

We talked with McKinney and partner Kelly Leech, as they showed us what the process of creating these insane dishes, the reception they've received, and how social media marketing has affected their business.

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Thank you all so much for listening! All the Tweets and Instagram tags of you listening mean the world. Reviews you leave on iTunes are also incredibly helpful, if you enjoyed an episode, please do drop us some love on the Apple Podcasts App, and anywhere else your beautiful ears are listening from. 

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Your Hosts:

Elie Ayrouth (@bookofelie)

Geoffrey Kutnick (@geoffreykutnick)

Your Guests:

Jonathan McKinney (@wavemountdora)

Kelly Leech (@wavemountdora)

Produced by:

Isai Rocha (@isairocha)

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#91: Prison Food Culture w/ An Ex-Con

#91: Prison Food Culture w/ An Ex-Con

August 29, 2019

If you've ever wondered what it's actually like inside a prison's walls; author, entrepreneur and ex-con Andrew Medal jumped on The Foodbeast Katchup podcast to give us an unflitered look.

Fully embracing his checkered past, Medal's new book, "Don't Drop the Soap," details prison culture, slang, and tons of recipes that he had to learn on the fly. 

From sneaking food into his cell to hand-make alcohol, to using trash bags to make ice cream, Medal had to MacGyver his way to a decent meal. He also compares prison food experiences compared to media interpretations.

Medal shared the story of how he ended up in jail, how it affected his businesses, and how he couldn't even get a job at Starbucks after getting out.

Medal also shared his current efforts in prison reform, and tech business efforts.  

Find his book, "Don't Drop the Soap," out now on Amazon.com. 

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Thank you all so much for listening! All the Tweets and Instagram tags of you listening mean the world. Reviews you leave on iTunes are also incredibly helpful, if you enjoyed an episode, please do drop us some love on the Apple Podcasts App, and anywhere else your beautiful ears are listening from. 

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Your Hosts:

Elie Ayrouth (@bookofelie)

Geoffrey Kutnick (@geoffreykutnick)

Your Guest:

Andrew Medal (@andrewmedal)

Produced by:

Isai Rocha (@isairocha)

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#90: From Iconic Streetwear To Food Fests w/ Ben Hundreds

#90: From Iconic Streetwear To Food Fests w/ Ben Hundreds

August 22, 2019

The Hundreds is a pioneer in the Los Angeles streetwear game, and co-founder Ben Shenassafar, AKA Ben Hundreds, joins the Katchup to talk about their new Family Style Food Festival, the stories behind The Hundreds past iconic food collabs, and he also helps us settle the war between Popeyes and Chick-Fil-A’s chicken sandwiches. 

Ben gets into the nitty gritty of putting together the Hundreds Family Style Festival, getting L.A.’s best restaurants such as Howlin’ Rays, Jon & Vinny’s and Felix Trattoria to mix it up with cultural icons such as Chinatown Market, Mr. Cartoon and Joshua Vides. 

Ben also goes into storytime mode, reminiscing over The Hundreds food collabs with the likes of Tapatio and Pepsi. 

The Katchup crew also try the new Popeyes chicken sandwich with Ben, and they all chime in on the current battle going on between the fried chicken icon and Chick-Fil-A. 

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Thank you all so much for listening! All the Tweets and Instagram tags of you listening mean the world. Reviews you leave on iTunes are also incredibly helpful, if you enjoyed an episode, please do drop us some love on the Apple Podcasts App, and anywhere else your beautiful ears are listening from. 

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Your Hosts:

Elie Ayrouth (@bookofelie)

Geoffrey Kutnick (@geoffreykutnick)

Your Guest:

Ben Hundreds (@benhundreds, @familystylefest, @thehundreds)

Produced by:

Isai Rocha (@isairocha)

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#89: High At: An Underground Cannabis Swap Meet

#89: High At: An Underground Cannabis Swap Meet

August 15, 2019

When Elie got invited to a secretive event by a friend, he was under the impression that it was going to be a dinner. The closer the day came, he had his suspicions, and eventually realized he had just committed to an underground cannabis swap meet. 

The guys popped in some edibles, went to check it out, and had quite an eventful experience. 

Geoff and Elie recap their night and talk about how these type of sesh's are still part of cannabis culture, despite weed being legal in California. 

Also, if we get 40 reviews on the Podcast app about Elie eating a "cookie crisp bar," by the time Elie gets back from Europe in the next episode, he will eat all 500 milligrams of that cookie edible, at once.

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Thank you all so much for listening! All the Tweets and Instagram tags of you listening mean the world. Reviews you leave on iTunes are also incredibly helpful, if you enjoyed an episode, please do drop us some love on the Apple Podcasts App, and anywhere else your beautiful ears are listening from. 

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Your Hosts:

Elie Ayrouth (@bookofelie)

Geoffrey Kutnick (@geoffreykutnick)

 

Produced by:

Isai Rocha (@isairocha)

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#88: The Indian American Love For Taco Bell

#88: The Indian American Love For Taco Bell

August 8, 2019

Virali Dave recently discovered that her family's affinity with Taco Bell was shared throughout several pockets of the Indian American community.Dave explains her experience growing up as an American Indian immigrant, and how Taco Bell has evolved into a cultural phenomenon.

Several factors come into play, including affordability and Taco Bell's dietary flexibility make it the ideal fast food.

The Katchup crew, with Food beast's Reach Guinto filling in for Elie, also talk about Subway's fight for relevance, this time announcing a partnership with Beyond Meat. They also get hit with a bit of nostalgia, trying out the all new Otter Pops, which have removed all artificial ingredients.

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Thank you all so much for listening! All the Tweets and Instagram tags of you listening mean the world. Reviews you leave on iTunes are also incredibly helpful, if you enjoyed an episode, please do drop us some love on the Apple Podcasts App, and anywhere else your beautiful ears are listening from. 

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Your Hosts:

Geoffrey Kutnick (@geoffreykutnick)

Reach Guinto (@reachguinto)

Your Guest:

Virali Dave (@virali)

Produced by:

Isai Rocha (@isairocha)

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#87: Snoop Dogg Headlining A Noodle Festival

#87: Snoop Dogg Headlining A Noodle Festival

August 1, 2019

With "Foodbeast Presents: Nood Beach" less than a month away, the guys detail what to expect at the Southern California food and music festival. From Snoop Dogg headlining the music side of things, to unique food experiences such as VIP Lobster Bottle Service, and even competitive eating competitions, the beachside festival is sure to be one for the record books. Conversation starts at (01:34). 

The next bit of news comes in the form of food delivery services proving to be increasingly troublesome. From recent stories of Door Dash screwing its drivers out of their tips, to GrubHub faking mom & pop websites, the whole business model can be called into question, and the Katchup crew does just that. Conversation starts at (30:49). 

With examples of sketchy pay systems, taking advantage of folks in desperate need of a quick buck, these delivery services prove to have problem after problem, but we all play into it.

Geoff gets pretty heated over all these tactics, while Elie feels they're all just waiting for automated cars to take over the human delivery system. 

 

If you've made it this far down in the episode description, have yourself a pomo code for $10 off the Nood Beach festival. Use "foodbeast3" at checkout, and come party with us in Huntington Beach, CA this September 1. 

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Your Hosts:

Elie Ayrouth (@bookofelie)

Geoffrey Kutnick (@geoffreykutnick)

 

Produced by:

Isai Rocha (@isairocha)

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#86: LA’s All-You-Can-Eat Wing Festival

#86: LA’s All-You-Can-Eat Wing Festival

July 25, 2019

It's summer festival season, and we talk through the only two So-Cal festivals that matter; Wing Fest, and Nood Beach

Lawrence Longo, founder of the Off The Menu App, eater of 365 Burgers in 2018, and the man behind LA's upcoming Wing Fest, joins the Foodbeast Katchup podcast to talk about what it takes to actually put together a festival of this magnitude. 

The crew also tries Panda Express' new Sichuan spicy chicken live, giving their first thoughts, along with talking about the grocery store ice cream licking trend that unfortunately has become a thing. 

Off the Menu Presents: Wing Fest, will take place Monday, July 29 at Mel's Drive-In, 8585 Sunset Blvd, West Hollywood, CA 90069.

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Thank you all so much for listening! All the Tweets and Instagram tags of you listening mean the world. Reviews you leave on iTunes are also incredibly helpful, if you enjoyed an episode, please do drop us some love on the Apple Podcasts App, and anywhere else your beautiful ears are listening from. 

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Your Hosts:

Elie Ayrouth (@bookofelie)

Geoffrey Kutnick (@geoffreykutnick)

Your Guest:

Lawrence Longo (@bigshot)

Produced by:

Isai Rocha (@isairocha)

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#85: Origin Story: Coolhaus Ice Cream

#85: Origin Story: Coolhaus Ice Cream

July 18, 2019

It all started with an engineless postal service truck that was bought off Craigslist in 2008, and has led to an ice cream brand that now is being distributed in over 7,500 grocery stores. 

Coolhaus ice cream co-founder and CEO Natasha Case joins the podcast and talks about the company's humble beginnings, the bumpy roads, all the way up to its current successes. 

From tricking Triple-A into towing their broken down truck to Coachella, to dazzling foodies with odd flavor combinations, to what it takes to get a spot in a grocery store, Case gave a full inside look at evolution of their ice cream brand that changed the way we look at artisanal ice cream. 

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Thank you all so much for listening! All the Tweets and Instagram tags of you listening mean the world. Reviews you leave on iTunes are also incredibly helpful, if you enjoyed an episode, please do drop us some love on the Apple Podcasts App, and anywhere else your beautiful ears are listening from. 

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Your Hosts:

Elie Ayrouth (@bookofelie)

Geoffrey Kutnick (@geoffreykutnick)

Your Guest:

Natasha Case (@coolhaus)

Produced by:

Isai Rocha (@isairocha)

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#84: Charging Influencers Double

#84: Charging Influencers Double

July 11, 2019

Having a ton of followers can get you a lot of free stuff if you know how to work it, but one ice cream truck is fighting back against these free handouts.

Joe Nicchi, owner of L.A.'s CVT ice cream truck made waves this week when he announced he would not only reject any requests for free ice cream in exchange for an Instagram photo, but would actually make "influencers" pay double.

On today's Katchup episode we're joined by Stephanie Breijo, the Time Out LA editor who interviewed Nicchi, as we talk about influencer culture, and if it has a place in the marketing world.

We also dig into Alfred Coffee's bold decision to ban Kawhi Leonard, along with the Los Angeles Clippers players from its shops, and Starbucks' new Tie-Dye Frappuccino.

Come Katchup with us on the most important news of the week.

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Thank you all so much for listening! All the Tweets and Instagram tags of you listening mean the world. Reviews you leave on iTunes are also incredibly helpful, if you enjoyed an episode, please do drop us some love on the Apple Podcasts App, and anywhere else your beautiful ears are listening from. 

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Your Hosts:

Elie Ayrouth (@bookofelie)

Geoffrey Kutnick (@geoffreykutnick)

Your Guest:

Stephanie Breijo (@breij)

Produced by:

Isai Rocha (@isairocha)

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#83: The Hug Life Chose Me

#83: The Hug Life Chose Me

July 5, 2019

While plant-based ice cream is not necessarily a new concept, there's a southern California ice cream shop that's destined to be the plant-based Baskin Robbins.

Hug Life Anti-Dairy Ice Cream is changing the way you look at vegan ice cream, and co-founder Johny Tran joined thee Foodbeast Katchup to tell us how it all started.

Tran is changing minds and trying to reverse prior bad plant-based ice cream experiences you might have had. 

With amazing flavors, and zero tummy aches, Hug Life could prove to lead the way in the future of ice cream. 

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Thank you all so much for listening! All the Tweets and Instagram tags of you listening mean the world. Reviews you leave on iTunes are also incredibly helpful, if you enjoyed an episode, please do drop us some love on the iTunes / Podcast store <3 <3

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Your Hosts:

Elie Ayrouth (@bookofelie)

Geoffrey Kutnick (@geoffreykutnick)

Your Guest:

Johny Tran @huglifeicecream)

Produced by:

Isai Rocha (@isairocha)

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